Bio: Wuethrich, John (Grassland Butter)



Surnames: Wuetrich, Imig


----Source: Greenwood Public Library


Wuethrich's Creamery

Home of Grassland Butter

Greenwood, Clark County, Wisconsin



The Wuethrich Creamery of Earlier Years


The picture above was taken during the transition from the 30 gallon can to the 10 gallon can.  The projected roof and intake section of the building housed the pulley rope or chain which was worked by a winch.  That device lifted the heavy 30 gal. cans of cream from the wagon and pushed it around to the weighing tank.


Nearly a century and a half ago, farming in Clark County was growing what could be used at home. The pioneers went great distances, by walking or driving oxen to obtain staple food items. They made trips to Black River Falls, Sparta or La Crosse for the bare necessities. After setting up claims on their acreage, they cleared off some trees, growing vegetables between the stumps, as well as a little hay and grain for the oxen and poultry.


At the close of the 19th century, farming was called "general farming" with hay and grain as cash crops which supplied the family needs. A common sight in harvest days was the old- style threshing steam engine and separator moving from one farm to another to thresh out the small grain. Before the 19th century's end dairying had started.


By 1905, the idea of dairying had taken hold, for the county recorded having 28 creameries and 30 cheese factories. There were 24,456 cows, with an average value of $22.90. The county's total value of dairy products was reported as $777,381, and the total value of other farm products was $980,346. The total gross farm income 45 years later was $17,558,788 with the milk portion of that being $12,588,782 and the remainder for all other farm products. The value of milk was more than twice the value of all other farm products. Cattle numbered 92,577 at that time.


Also in the year, 1950, Clark County was ranked the first county of Wisconsin in the volume of production of American cheese, producing annually upwards of 30 million pounds.


It was third in total cheese, second in hay and fourth in whole milk.


Prior to the turn of the century, the farmer's wife made butter the old home-style way, trading it in at the general store for other food items. Some of the hardworking farmers were pioneering the dairy industry, building small plants for processing dairy products, in the late 1890's.


Shortly after the turn of the century came the era of the cream separator, with cream going to the central plant and skimmed milk kept on the farm for calves and the pigs.



John Wuethrich became the manager of a farmer's cooperative creamery near Greenwood in 1904.  He gradually developed the operation from a small scale business into a nation-wide company.

The pioneering ways were on their way out when John Wuethrich, of Swiss origin, took over a farmer-owned cooperative creamery, near Greenwood. Starting in a simple way Wuethrich worked on a small scale, and gradually developed it into a major operation known today as Grassland Dairy Products. Inc. In the beginning, 1904, the factory was typical of the factories developed over the county at that time. The Wuethrich factory was a relatively small frame building, with minimum simple equipment considered necessary in those days. As well as a plant operator, Wuethrich was a farmer and breeder of Holstein cattle. He would buy animals of high breeding in order to buildup his Distinction strain of cattle. The average value of a cow in early 1900's was $22.50. The Imig family of the Town of Weston climaxed the values when they sold their gold medal sire, Wisconsin Leader, in 1952. Thorp was the center the Blue Moon Foods, Inc. in the early 1950's. At that time, the concern had three large plants and warehouses producing a diversity of dairy products ranging from natural American cheese to fancy packaged cheese, including its own Bleu cheese and an exclusive semi-soft variety, produced under an ancient formula and known as "Gold 'N Rich." The Blue Moon products were sold throughout the United States. There were many cheese factories in the county during the 1940s and 1950s.


John Wuethrich Biography


The advertisement above was taken from the front page of the Greenwood Gleaner, Dec. 25, 1930, Vol. 40, Number 52.




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